With Schmidt’s Naturals introducing its deodorant to the mass market in early 2017, the web experience had to be extremely concise, encourage trial, and prevent opt-out. The feel of the site had to be just as powerful as the words on it. Each interaction was considered to make every element inviting and helpful. A super-smooth funnel and intuitive e-commerce UX was key.



We reviewed the current site to get a sense of what the new site should be. While retaining some of the same pages, they needed to be cleaned up and consolidated. In order for the site to convey the same message we created a sitemap laying out the new hierarchy, a listed structure of all the pages. Visually we were able to see exactly how the pages fall into place allowing adjustments to be made before we got too far ahead.