In the beginning of 2016 I was responsible for redesigning Factory North’s website from ideation to completion.
UX / UI / Visual Design / Strategy
It was important to preserve the perception of Factory North through the design and user experience. Simple, pure, humble, and distinctive; These were the essential traits to remember during the design and development process.
It was imperative to create a clean design overall. Harnessing white space helps viewers focus on the value of Factory North’s brand and content. By effectively organizing rich imagery and stylized text within a modular structure, the content becomes easily interpreted and enhances usability through a balanced structure.