Theatre of the Absurd


It was important to preserve the perception of Factory North through the design and user experience. Simple, pure, humble, and distinctive; these were the essential traits to remember during the design and development process. 



It was imperative to create a clean design overall. Harnessing white space helps users focus on the value of Factory North’s brand and content. By effectively organizing rich imagery and stylized text within a modular structure, the content becomes easily interpreted and enhances usability through a balanced structure.