Theatre of the Absurd

coava coffee roasters

leading coffee brand in portland

ux / ui / visual design / strategy

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Coava Coffee is one of the leading coffee brands in Portland, OR. Not only is the coffee great, Coava’s mission is even greater. Coava is committed to a long-term, sustainable partnership with their coffee producers and making quality coffee. It was a pleasure to bring the brand’s essence into the digital environment with a new responsive e-commerce experience to reflect their mission.



It was essential to make digestible content, easy-to-use navigation, a simple store locator solution, and make a painless online purchase process whether on desktop or mobile.



Because the elements are strategically positioned for effective engagement, the navigation felt intuitive. There are familiar signifiers allowing users to utilize UI elements without overthinking.



To avoid a visually bloated design with unnecessary elements, we displayed product and rich imagery on a purely white background help users focus on content.